Dec 2, 2013

Xevin Investments and Business Incubator of Poznan (PAIP) invest in SEMSTORM

By the end of August Xevin Investments and PAIP invested PLN 600 000 in an innovative SEMSTORM platform, operating in SaaS model. The tool enables planning and optimization of search engine campaigns.

SEMSTORM.COM analyses the largest amount of Polish keywords in the world. Moreover, its creators additionaly implemented state of the art data filtering mechanisms. New service is dedicated primarily to positioners, website owners and marketing agencies. constitutes an advanced system for planning SEO and PPC campaigns and budget optimization. Comprehensive filtering mechanism significantly shortens  time required for acquiring and analysis of collected data. Enormous base of over 8 mln keywords enables simple choice of best phrases and competition monitoring. Furthermore, it is an only product solving the “not provided” problem that occurs in all websites.

- We have been searching for a startup offering tools supporting SEO and PPC actions. We were in negotiations with creators of multiple projects, however, narrow specification had us worried. In days when user data is more and more often disclosed by search engines, we believe that such tools should display more global approach – says Gwidon Humeniuk of Xevin Investments. –SEMSTORM was chosen because of expanding beyond schemes of Polish market and use of leading big data technologies.

SEMSTORM.COM is ran by its founder, Wojciech Karwowski. He has been involved in SEO business since 8 years, and for last 5 years he has held position of CEO for SEMTEC Sp. z o.o. agency, specializing in rendering complex website positioning  services in Internet search engines, including SEO mobile and  SEO PR.

- Bid for systems reaching beyond standard position scanners was to be seen since a long time – explains Wojciech Karwowski. – SEMSTORM.COM constitutes an answer to market requirements, on one hand providing already known and actively utilized by the marketers and, on the other hand, setting standards characteristic of Western markets. Our advantages are in unique data filtering mechanisms and absolutely enormous Polish dictionary, comprised of over 8 million phrases, selected out of over 400 million gathered keywords. Thanks to these users gain essential insight into optimization of their actions and ability to minimise conducted campaigns’ costs.

Due to obtaining new investors, the company was able to begin works on implementing website ranking, involving all websites visited by their natives. Currently, it encompasses 600 000 Polish and 10 mln foreign domains, which significantly exceeds other rankings’ numbers.
Moreover, plans include enhancing the system with i.a. social media data and information obtained directly from websites. Launched beta tests shall enable even more precise calibration of the system according to users’ requirements.

- Currently, SEO is much more than building a network of hyperlinks, optimizing websites and results monitoring – adds Karwowski. – It is crucial to provide a tool enhancing the entire process, which shall be enabled due to investing in this project.

We have deciced to invest in SEMSTORM along with Xevin Investments because of extensive experience of the creators and their futuristic business ideas. We are looking for innovative projects, based on new technologies involving well coordinated teamwork. The company went through pre-incubation process, which enabled us to rate its business potential and eventually support the development of the tool – comments Łukasz Parafianowicz, investment expert at PAIP Business Incubator of Poznan.

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