LeadR Sp. z o.o. is a company developed within the framework of Cube Group S.A. structures, specializing in design and implementation of online direct marketing campaigns. From its conception, the agency has strived for the position of leader within its own category, increasing its income by few percent year after year.
Today, LeadR is featured in portfolio of Dirlango, a Łukasz Wejchert’s company. The seller is Cube Group, one of Europe’s most important direct marketing agencies. In a long-term perspective it aims to consequently accelerate other brands within the framework of its structures.
- acquiring LeadR by Dirlango is consistent with our current strategy. Consequent launching of new services within the framework of our activity shall occur on a similar basis. We aim to, after gathering relevant competences and establishing strong and self-reliable team, create new agency structures and merely coordinate their development. Recent big take-overs in advertising market display the reconsolidation of the industry and this is where we see our chance to obtain businesses interested in purchase of brand developed by us – explains Andrzej Cudny, CEO of Cube Group S.A. However, he remains silent regarding further projects developed within the company’s framework.
Cube Group S.A., on the other hand, belongs to investment porfolio of IQ Partners S.A., which played a substantial role in agency’s development during its over 6 years long involvment:
- We have managed to transform from a small PPC company into one of the largest performance marketing agencies in Europe and an efficient accelerator, operating within agency’s framework. Our success is now complete, as we have obtained an investor in Łukasz and his Dirlango company. We currently observe and even look for projects concerning CEE market online advertising, which would conform with investment and incubation philosophies of both Cube Group and Xevin Investments – explains Gwidon Humeniuk, the co-founder of Xevin Investments.
Łukasz Wejchert announces that he is looking forward to utilize company’s potential for implementation of new, innovative projects within the framework of Dirlango – Cube Group has established a great team and direct marketing comptences within a very short time. The activity of LeadR agency is consistent with our products’ ecosystem, based primarily on mobile solutions and big data. We already have several ideas on how to use agency’s competences within the framework of services we provide and how to achieve synergy between the projects – reveals Wejchert.
The parties did not disclose the amount of the transcation. It is unveiled, however, that Sebastian Białousz shall remain the president and founder of LeadR, in which he was responsible for management and implementation of development strategy up till now.
- The fact of being incorportated by Dirlango alone opens tremendous possibilities of increasing development rate and entrenching our market position. We are also looking forward to continue, together with Dirlango’s team, the development of our offer in fields of innovative direct marketing solutions and, in particular, database commercialisation, or big data. – comments Białousz.
The shareholders structure of Cube Group S.A. does not change and agency remains a joint investment of Xevin Investments and IQ Partners funds.